Hot Wheels Hot Wheels Hot Wheels 50th Anniversary Instant Win & Sweepstakes. One lucky player will win the Grand Prize, a GM Camaro with the Hot Wheels Package. Plus we're giving away 10 amazing Instant Win Hot Wheels Product Prizes. Now that's how you celebrate 50 epic years of Hot Wheels! Hot Wheels 50th Anniversary Instant Win & Sweepstakes. One lucky player will win the Grand Prize, a GM Camaro with the Hot Wheels Package. Plus we're giving away 10 amazing Instant Win Hot Wheels Product Prizes. Now that's how you celebrate 50 epic years of Hot Wheels!

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1) entry period: THE HOT WHEELS® 50th anniversary INSTANT WIN GAME AND SWEEPSTAKES (“GAME” OR “THE promotion”) BEGINS AT 12:00 A.M. pacific TIME (PT) ON May 18, 2018 AND ENDS AT 11:59 P.M. PT ON July 18, 2018 (“ENTRY PERIOD”).

2) SPONSOR : Mattel, Inc., 333 Continental Blvd. #M8-1426, El Segundo, CA 90245 (“Sponsor”).

3) ADMINISTRATOR: Ventura Associates International LLC, 494 Eighth Avenue, Suite 1700, New York, NY 10001 (“Administrator”).

4) ELIGIBILITY: Game is open to legal residents of the 50 United States and DC who are 18 years of age or older at time of entry who meet the eligibility requirements detailed in this section. Winner must have valid driver’s license at time of prize award. The Game and any web site pages and advertisements relating thereto, are intended for viewing within the United States only.

Employees, officers and directors of Sponsor, Administrator, Chevrolet, General Motors Company, and their respective parent companies, affiliates and subsidiaries, advertising and promotional agencies and suppliers of promotion materials and services and any other entity engaged in any way in the development, production, printing, distribution or execution of the Promotion (collectively “Promotion Entities”) and members of the immediate family or household of such individuals are not eligible to enter or win. (“Immediate family” means spouse and parents, siblings and children and their spouses, whether or not residing with the ineligible individual.) Void in Puerto Rico and US territories and where prohibited or restricted by law.

5) INSTANT WIN GAME: Hot Wheels® Game Pieces (“Game Piece”) with a Code (“Code”) can be found on the sticker of specially marked boxes of Hot Wheels® products. There is NO PURCHASE NECESSARY TO PLAY THE GAME OR WIN A PRIZE. To obtain a free Code without purchasing, please follow the instructions to get a free code at during the Entry Period. Limit one (1) free code request per person per email address per day.

TO PLAY INSTANT WIN GAME: Visit and follow all onscreen instructions, including providing a valid Code when prompted to do so. After your valid Code has been entered, follow onscreen instructions to see if you are a potential winner. If you receive a potential winning message, your confirmation as a winner is subject to verification and meeting the eligibility requirements sent to you after the Entry Period via email.

Limit: One play per person per email address per day. 

All Instant-Win Game prizes must be claimed by 11:59 P.M (PT) on July 18, 2018. Prior to the start of the Entry Period, randomly selected and computer-generated winning times will be determined and distributed throughout the Entry Period. Entrants who are the first to play the Game at or immediately after one of the randomly generated times will be notified on-screen that they are a potential winner of the prize.

Game Pieces that contain printing or production errors, are tampered with, illegible, photocopied, mechanically reproduced, distributed where prohibited by law or not obtained through regular channels will be deemed null and void. Liability for any irregular Game Piece will be limited to replacement with another. If through production errors, computer programming errors, or any other error, more Instant-Win prizes are claimed than the number of Instant-Win prizes intended to be awarded as set forth in these Official Rules, no more than the actual number of Instant-Win prizes per these Official Rules will be awarded. Should such an event occur, winners will be determined in a random drawing from among all eligible winning Instant-Win prize claims during the period where the production error occurs.

TEN (10) INSTANT-WIN PRIZES (“Instant Win Prize”), approximate retail value (“ARV”) and details are as follows: 2018 Hot Wheels® Master Set which contains:472 Hot Wheels® vehicles, including: all 2018 collector-number mainline vehicles, 50 New Models, 1 Ultimate Collector Chase Car, 15 Treasure Hunts and 15 Super Treasure Hunts.  ARV: $549.99 each. Total ARV of all Instant-Win Prizes: $5,499.90.

Odds of winning an Instant Win Prize depend upon the date and time of each play and the number of entrants participating. Limit: One (1) instant-win prize per person.

Unclaimed Instant Win Prizes will be awarded in a second chance drawing (see below for details).

Second Chance Sweepstakes:  All Instant Win Prizes which remain unclaimed after July 18th, 2018 will be awarded in a Second Chance Sweepstakes, assuming a sufficient number of entries.  Winners will be determined from all eligible entries received in a random drawing to be conducted on/about July 30, 2018.  Odds of winning depend upon number of available prizes and number of eligible entries received.  Winners will be notified via email and your confirmation as a winner is subject to verification and meeting of eligibility requirements.


Everyone who plays the Game with a valid Code and in accordance with these Official Rules will be entered into the Grand Prize Sweepstakes (“Entry or Entries”) for an opportunity to win the Grand Prize. One (1) eligible Entry per person will automatically be entered into the Grand Prize Sweepstakes drawing which will be conducted on or about July 30, 2018.

Odds of winning the Grand Prize are determined by the total number of valid Entries received.

Should you be selected as the potential winner in the Grand Prize Sweepstakes, a message will be sent to the e-mail address you provided at time of entry requesting that you complete and submit an Affidavit of Eligibility and Release (“Release”). The completed Release must be returned via overnight mail (using a voucher provided by the Administrator) and/or email within five (5) business days of the request in order to verify your eligibility and claim the Grand Prize (see definition below). Failure to return the Release by the specified date will forfeit all rights to the Grand Prize and the Grand Prize will be awarded to an alternate winner from among remaining eligible entrants.

ONE (1) GRAND PRIZE (“Grand Prize”) WILL BE AWARDED. Prize is a 2018 Camaro SS with a Hot Wheels™ Package. ARV of Grand Prize: $36,000.  All expenses not specifically mentioned herein are not included and are solely the winner’s responsibility, including but not limited to:

Grand Prize winner is solely responsible for any and all expenses related to the car [apart from its cost and any delivery/freight charges, sales tax, title charges related to its delivery to a Chevrolet-selected dealership near Grand Prize winner’s residence (“Dealer”)], including but not limited to: license and registration; insurance; and gasoline.  Car color, trim level, and other car options and equipment are to be at the Sponsor’s sole discretion and are subject to availability. The Sponsor reserves the right to substitute a similar vehicle of comparable value if specified vehicle is not available. Otherwise, no prize substitutions allowed. Sponsor is not responsible for delays in delivery of the car. At the time car is delivered, Grand Prize winner must have a valid driver’s license and provide a valid social security number and evidence of insurance.  Delivery of car must be taken from the Dealer on an agreed upon date.  If Grand Prize winner is unable to pick up the car at the Dealer, an additional delivery/storage fee may apply which will be solely the Grand Prize winner’s responsibility. Upon acceptance of the car at the Dealer, Sponsor will be deemed to have awarded the prize to the winner with winner assuming full responsibility for the prize. All income taxes on the value of the prize shall be solely the Grand Prize winner’s responsibility.

Prize elements may not be separated. 

Total ARV of all prizes: $41,499.90.


Prize claims subject to verification by, and Grand Prize Sweepstakes conducted by, Ventura Associates International LLC., an independent judging organization whose decisions are final. All entries become property of Sponsor and will not be returned or acknowledged. Sponsor is not responsible for any typographical, printing, or other errors; or for entries that are late, lost, incomplete, misdirected, stolen, mutilated or illegible, damaged, torn or separated mail due to improper packaging or any combination thereof.

If any prize notification is returned as undeliverable, prize will be awarded to an alternate winner. Any prize may be forfeited if winner is not reachable at e-mail address, street address or phone number provided or a forwarding address is not made available. If a prize is forfeited, it will be awarded to an alternate winner selected from among all eligible entries. All taxes (including but not limited to federal, state, local, sales and income tax) are the winners’ responsibility. Except where prohibited by law, entry and acceptance of prize constitute permission to use each winner's name, prize won, hometown, likeness, photographs, and statements for purposes of advertising, promotion and publicity (including online posting) in any and all media now or hereafter known throughout the world in perpetuity, without additional compensation, notification or permission. Furthermore, Sponsor and/or its agents may film, record and/or take photographs before/during/after the Grand Prize, and may use the resulting footage, recordings or photographs for a range of purposes, including, without limitation, for marketing and promoting Sponsor and/or its promotion partners/agents and their respective products and services.

If the actual value of a prize is less than the stated ARV, the difference will not be awarded. Any depiction of prizes is for illustrative purposes only. No transfer of any prize to a third party is permitted and prizes may not be substituted or redeemed for cash value, except by Sponsor, who reserves the right in its sole discretion to substitute any prize for a prize of comparable or greater value. No groups, clubs or organizations may participate in this offer or reproduce or distribute any portion of these Official Rules or entry forms to its members. All persons, by participating in this Game and/or by entering the Grand Prize Sweepstakes and/or by submitting an Instant Win Prize claim, agree to be bound by these Official Rules and the decisions of the Sponsor and independent judging organization shall be final and binding.

8) RELEASES : Participating entrants agree to release, defend and hold harmless Promotion Entities as well as the employees, officers, directors and agents of each, from all claims and all liability, claims or actions of any kind whatsoever for injuries, damages or losses of any kind to persons (including death) and property which may be sustained in connection with either directly or indirectly, 1) the awarding, receipt, ownership, use or misuse of a prize awarded herein; or 2) participation in the Game including but not limited to traveling to or from any prize related activity. Sponsor is not responsible if Game cannot take place or if any prize cannot be awarded due to delays or interruptions due to acts of God, acts of war, natural disasters, weather or acts of terrorism. Winners assume all liability for any injury or damage caused or claimed to be caused, by participation in this Game or use or redemption of any prize. Promotion Entities assume no liability or responsibility in connection with the safety or performance of any prize awarded hereunder nor in connection with any warranty or representation therewith.

By playing the Game or entering the Grand Prize Sweepstakes, entrant affirms that they have read, understand and accepted these Official Rules. The laws of California apply to and govern this Game, including the Grand Prize Sweepstakes, and any claims must be raised and resolved in the State of California. Any information collected by playing the Game or entering the Grand Prize Sweepstakes shall be used only in a manner consistent with these Official Rules and at time of entry entrants may elect to opt-in future marketing emails from the Sponsor. Information provided by you for this Game is subject to Sponsor’s privacy policy found at

The Sponsor reserves the right to cancel or modify the Game, including the Grand Prize Sweepstakes, if fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity of the Game, as determined by Sponsor in its sole discretion. In such event, Sponsor reserves the right to award any prize at random from among the eligible, non-suspect entries received for the Grand Prize Sweepstakes up to the time of the impairment. The Sponsor is not responsible for error, omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions of any kind, or inaccurate transmission of, or failure to receive entry information by Sponsor on account of technical problems or traffic congestion on the Internet or at any web site or any combination thereof. Sponsor is also not responsible for any injury or damage to an entrant’s or any other person’s computer related to or resulting from playing or downloading any materials in the Game.

CAUTION: Any attempt by an entrant to deliberately damage Game’s Web site or undermine the legitimate operations of the Game is a violation of criminal and civil laws and should such an attempt be made, the Sponsor reserves the right to seek damages from any such entrant to the fullest extent permitted by law.

9) WINNERS LIST : For winners list (available between August 18, 2018 and October 15, 2018), send a self-addressed, stamped envelope postmarked by September 18, 2018 to: Hot Wheels 50th Anniversary Winners, c/o Ventura Associates, Dept. HD, 494 Eighth Avenue, Suite 1700, New York, NY  10001.

Official Rules   |    Privacy Statement

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. Restrictions apply. A code is necessary to enter. See official rules for complete details, including prize details, entry instructions and how to play without purchase. Must be 18 years of age or older and a legal resident of the 50 United States or D.C. at time of entry. Winner must have a valid driver’s license at time of prize award. Instant Win Game and Sweepstakes begins at 12:00 am (PT) on 5/18/18 and ends at 11:59 pm (PT) on 7/18/18. Void where prohibited. MANY WILL ENTER. FEW WILL WIN. Sponsor: Mattel, Inc.

See the complete spec list here for the GM Camaro® with the Hot Wheels® package.

©2018 Mattel.

The Administrator of the Sweepstakes is Ventura Associates International LLC.